Over the years, Vietnamese pop music has evolved and is slowly catching up to the global music trends of today. The country of Vietnam is full of talented singers and musicians known traditionally for their slow-heartwarming ballads. Like the rest of Asian Pop, the current local music scene is heavily influenced by western beats and the flourishing k-pop aesthetic but with their own unique twist to it. Here’s a list of Vietnamese pop music stars redefining the industry:
Son Tung M-TP
Son Tung M-TP is no doubt the biggest pop star in Vietnam as of late. He became the first Vietnamese artist to get a Gold Play Button – a recognition from Youtube for channels that surpassed one million subscribers. He is a trailblazer for the reinvention of Vietnamese pop music, often blending genres of hip-hop, R&B, and pop music. Song Tung M-TP is not only recognized by his revolutionary music style, but also his presence that is usually identified by his bad boy urban style.
MIN is originally a member of the popular dance group, St.319. She parted ways with them and started her own musical career. The style of her sound is very unique; it has an ethereal and dreamy vibe to it which is made possible by the sweet tone of her voice. Her music videos are very youth oriented, stylized by pops of color and dramatic story telling that is highly marketable to the hip crowd.
With a career spanning almost two decades, Mỹ Tâm is regarded as one of Vietnam’s most notable pop balladeers. Her songs are considered cult classics which gained her a fair share of international success. Her album Tâm 9, released in 2017, coincidentally reached number nine on Billboard’s World Album Chart. No doubt Mỹ Tâm’s career will continue to grow for another decade.
Soobin Hoàng Sơn
A new comer to Vietnamese pop music, Soobin Hoàng Sơn started garnering attention after the release of his music Phía Sau Một Cô Gái (Behind a Girl) in 2016. He had been in the underground scene for sometime before blowing up in mainstream music. Despite being new and at the top of his career right now, he still chose to allot some of his time to mentor up and coming artists on the side which gained him even more respect from the fans.
Hương Tràm was a product of a popular singing competition, The Voice of Vietnam. She won the first season back in 2012 and has since become a household name in the field of pop ballads, often singing about unrequited love. Her music video Em Gái Mưa, released in 2017, reached more than 100 million views making it one of the most viewed videos by a Vietnamese singer of that year.